Apple is ditching the iPod touch, finally killing off the iconic iPod product line

It really is the end of an era. Apple has released a press release stating that they will discontinue production of the 7th generation iPod touch, and with it, all iPods. The most recent version of the iPod touch was launched in 2019, featured the A10 bionic chip and had 256GB of storage.

The iPod touch was the last remaining model of Apple’s famous line of media players. Over the years, the iPod has faced fierce competition from Sony and Panasonic, but it has prevailed. Every time a tech company has touted one of its products as an iPod killer, said product has been a disaster (we’re looking at you Microsoft and your Zune). Needless to say, the iPod will go down as one of the most important pieces of technology of the 21st century.

Apple discontinues iPod line, kills last iPod Touch

Launched over two decades ago, the iPod changed the way people thought about music and had an everlasting impact on how the music industry works. The iPod series has been home to many great products from Apple, including the original iPod, the popular iPod nano, the iconic iPod Shuffle and, of course, the iPod touch, which was nothing less than a smartphone. , minus call capabilities.

The iPod touch was first released in 2007, the same year that Apple launched the iPhone, and was one of the most vital elements that compelled users to develop the way they consume. any content.

Apple discontinues iPod line, kills last iPod Touch

However, thanks to the growing popularity, modularity and affordability of really good smartphones, the writing has been on the wall for some time for media players like the iPod Touch. In 2017, Apple discontinued the iPod Nano, its best-selling media player for years. In 2014, it killed off the classic iPod, citing the need to reallocate resources. Apple, killing the iPod touch, was only a matter of time, and shouldn’t come as a surprise.

What’s surprising though is that Apple has stuck with the product for so long. Obviously they had lost interest in the product and this can be seen by the fact that the iPod touch has not received an upgrade for over three years. Moreover, with global smartphone penetration at an all-time high, avid iPod fans had also lost interest in the product.

Apple discontinues iPod line, kills last iPod Touch

As iconic as the iPod is, it had to be killed off at some point. Still, if anyone wants to get their hands on one for sentimental reasons, Apple has said the product will be available while supplies last.

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