Among the interesting data revealed by the YouGov study, we note that 91% of Internet users replied that it was important to them that a search engine not share their personal data without their explicit consent. Only 7% of respondents confess not to care.
In the same vein, 65% of respondents believe that it is the responsibility of search engines to protect their data. For 21% of them, they must also be held responsible, and incur penalties in the event of a breach.
Which brings us to DuckDuckGo. The alternative search engine, which will soon launch a browser, is by far the most popular option for users concerned about protecting their data. 7% of respondents say they use it as their main engine – ahead of Bing (6%) and Yahoo (4%). According to the company itself, the number of requests made on DuckDuckGo has increased by 27% in one year.
Still concerning DuckDuckGo, 34% of respondents say they have already used the search engine in the past (and therefore have returned to it, or only use it in certain cases), and 30% admit to having heard of it without trying it. for the moment.