Jonathan Cohen presents Burger King’s “loaf bread”!

After the huge success of The flame in 2020, Jonathan Cohen returns alongside a three-star cast for a crazy series on Canal+: THE TORCH, THE ADVENTURERS OF CHUPACABRA. But before starting this new adventure – which will start on May 23 – the French actor aka “Maaaaaaaaaarc”, decided to make a little stop at the Burger King drive-thru, to taste the new vegetarian burgers… And it’s worth the detour!

Discovering Burger King’s new veggie burgers

For Jonathan Cohen, this little gourmet stop is an opportunity to discover the new vegetarian versions of WHOPPER, STEAKHOUSE or BIG KING that the brand launched at the beginning of April. But judging by his reaction, we’re not sure he understood what a veggie burger was…


Photo credits: Canal+

A 30-second spot – designed by Jonathan Cohen, the Canal+ Brand Solutions teams and the Buzzman and KR Wavemaker agencies – has been broadcast as a trailer since May 2 on various channels. Canal+, C8, CSTAR… And this, alongside other advertising diversions for the Deliveroo, Samsung and L’Oréal brands.

A special contribution and a digital activation!

The system will be supplemented by digital (myCANAL, Dailymotion, Youtube) and social media (Facebook, Instagram, Twitter, Snapchat and TikTok) activation.

The advertising spots were:

  • Written by Jonathan Cohen and Jean-Toussaint Bernard
  • Directed by Jonathan Cohen
  • Jean-Marie Antonini executive producer
  • A Production Between 2and4

As for the famous series, it is:

  • Written by Jonathan Cohen, David Caviglioli, Hugo Benamozig, Freddy Gladieux, Jérémie Galan, in collaboration with Florent Bernard
  • Directed by Jonathan Cohen and Jérémie Galan
  • Produced by Benjamin Bellecour, Jonathan Cohen and Jean-Toussaint Bernard for Entre2et4, and Stéphane Drouet for Making Prod (Mediawan)
  • Adapted from the American series Burning Love. Based on the original work by Erica Oyama-Marino / Associate producers: Ben Stiller and Nicky Weinstock
  • International distribution (world excluding English-speaking territories): STUDIOCANAL

Photo credit: Canal+

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