thank you the Super Bowl, among others

Tesla’s financial results were published yesterday, and did not fail to point out the “Super Bowl” effect, where many car manufacturers promoted their electric models, which had the effect… of boosting the Tesla orders.

Photo of the Berlin Gigafactory // Source: Tesla

Tesla’s financial results for the first quarter of 2022 are still breaking records. Well behind the not so distant era when Elon Musk’s firm was constantly in the red, all the lights are now green, while the current year poses many supply concerns, and that the he Shanghai plant was shut down for several weeks.

Be that as it may, Tesla has been able to pull out of the game at the start of 2022, with four records broken: revenues, gross margin on vehicles, number of vehicles delivered in a quarter and profits. Enough to calmly consider the future, which will be placed under the sign of “scaling up” according to Elon Musk, namely the capacity that Tesla will have to acquire to produce and deliver ever more products.

At the Super Bowl, the others advertise and Tesla benefits

In the document intended for shareholders, Tesla did not fail to include some interesting data, in particular the curve of orders placed in the USA during the first weeks of the year 2022. official comment, it did not take long for observers to understand the reason for the peak observed on February 14, as you can see below.

Tesla announces another record quarter: thanks to the Super Bowl, among others
The effect of Super Bowl ads on Tesla orders in the USA // Source: Tesla

During the last Super Bowl on February 14, 2022, many electric car manufacturers broadcast advertisements for their connected vehicles available on the American market, benefiting from a substantial audience as is usually the case during this event. jock. However, even though Tesla does not advertise, it seems that there has been a big positive effect on Tesla orders, thanks to advertisements from other connected car manufacturers.

An annual production capacity that exceeds one million vehicles

In addition to this atypical anecdote, Tesla of course detailed its results and confirmed what many expected: there should be more than one million Teslas produced in 2022. The Fremont plant currently has a production capacity of 600,000 vehicles ( 500,000 Model 3 and Model Y, 100,000 Model S and X), while the Shanghai Gigafactory, despite its temporary closure, is announced with a production capacity of more than 450,000 vehicles.

Tesla announces another record quarter: thanks to the Super Bowl, among others
The Tesla Model Y manufactured at the Gigafactory in Austin, Texas // Source: Tesla

The Gigafactory in Berlin and Austin are still in the early stages of production: no figures have been announced. If the forecasts are respected, several tens of thousands of vehicles should come out of these factories by the end of 2022, but they are still only running at low speed today.

An ever-increasing market share, and innovative production

Whether in China, Europe or North America, Tesla’s market share is constantly increasing: the 1.5% market share mark has been exceeded on the Old Continent as well as in China at the start of the year 2022. In the USA and Canada, Tesla now has more than 2.5% market share.

To allow for streamlined production, Tesla now uses a limited number of parts on the Tesla Model Y manufactured at the Gigafactory in Austin, as we can see below. From 171 parts on the current Tesla Model 3, this Tesla Model Y now has only two parts for the front and the back, which ensures faster, more reliable and much simpler manufacturing.

Tesla announces another record quarter: thanks to the Super Bowl, among others
The differences in the number of parts on the Tesla Model 3 and the Tesla Model Y manufactured in Austin // Source: Tesla

With ever more vehicles to deliver and battery supply constraints that do not seem to be over, Tesla has no choice but to adapt quickly, in particular because of the production of cells in 4680 format which does not take off. not.

It was probably originally planned that the Austin, Texas factory would produce Tesla Model Ys equipped with these cells and the structural battery pack, but Tesla has confirmed that the “classic” versions of the Model Y will be produced quickly. there too. As a reminder, at the Gigafactory in Berlin, cells in the 4680 format are still not used either.

Note that Tesla recorded a net profit of 3.3 billion dollars, a record, and a turnover of 18.75 billion dollars, also a record.

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